We constantly check and improve the recipes of our own-label brand products, engaging in in-depth discussion with our suppliers to do so. For us, improved food composition means fewer additives, less sugar, less salt and, wherever possible, nutritionally valuable fats. Each year we re-examine the composition of our own-label brand products and wherever possible improve the recipe with regard to the fat, sugar, dietary fibre and protein content. We apply the principle of «As little as possible, as much as necessary!» to ensure sensible use of additives in our own-label brands.
In response to actionsanté, the federal health initiative, we are reducing the sugar content of our yogurts and cereals and stipulating a maximum permitted sugar content. This is another important way of helping people eat healthily.