Animal welfare

We have been selling organically produced meat, milk and eggs under our Naturaplan label for more than 25 years. We also stock Switzerland's largest range of organic seafood: 100 percent of our fish and seafood comes from sustainable sources.

Committed to animal welfare

We have received several awards from Swiss Animal Protection (SAP) for our work to promote animal protection. We have worked with SAP to develop our own animal husbandry programmes. Under our Naturaplan and Naturafarm labels, we sell meat and eggs from organic agriculture and access-to-range and free-range husbandry. We also source the majority of our meat, milk and eggs from within Switzerland. We are involved via Bell, our meat processing operation, in a variety of different projects to improve animal welfare.

Sustainable fish

More and more fish and seafood is being consumed around the world. However, rising demand is leading to overfishing. We are pursuing the goal of switching our full product range of marine fish, crustaceans, mussels, and freshwater fish, whether farmed or caught in the wild, to aquacultures and fisheries which use sustainable, environmentally appropriate and stock-preserving production methods. 100 percent of our fish and seafood now comes from sustainable sources – whether fresh, frozen, tinned or in the restaurant.