Fair cocoa for fine chocolate

Cocoa prices on the global market fluctuate greatly and cocoa cultivation is often harmful to the environment. Sometimes, cocoa farmers cannot even completely cover their production costs with the income from their harvest. We are therefore committed to fair and sustainable cocoa production.

We are committed to Fairtrade Max Havelaar cocoa

Fairtrade cocoa means greater financial stability for small-scale farmers and more self-determination in the democratically structured cooperatives. Thanks to the fairtrade premiums, investments can be made in the education and healthcare infrastructure or in improving cultivation conditions – which is reason enough for us to rely on Fairtrade Max Havelaar cocoa.

At present, 76.2 percent of our own-label chocolate bars are fairtrade and we have switched to fairtrade cocoa for popular products such as chocolate croissants. This is partly enabled by the fact that our production company HALBA works directly with fairtrade cooperatives in Peru, Ecuador, Honduras and Ghana.

Cocoa is produced by hand

  • We are committed to fair and sustainable cocoa production.
    Cocoa fruits; photo: Remo Nägeli
  • Cocoa farmers harvesting.
    Cocoa harvest; photo: Remo Nägeli
  • Cocoa farmers open the fruits after harvesting.
    Cocoa fruits being opened; photo: Remo Nägeli
  • Fairtrade premiums can be used to invest in improving growing conditions.
    Harvest helpers at work; photo: Remo Nägeli
  • Fairtrade cocoa means greater financial stability for small farmers.
    Cocoa beans being dried; photo: Remo Nägeli
  • For cocoa, we bet on Fairtrade Max Havelaar.
    Dried cocoa beans; photo: Remo Nägeli

Expansion of the fairtrade model

We are the first Swiss company to gradually introduce the expanded Fairtrade labels as of May 2018. The «Fairtrade Sourced Ingredient» product label means that individual ingredients grown and traded in line with fair trade principles can also be certified. The «Fairtrade Sourcing Programs» that used to apply to cocoa, sugar and cotton are now available for all raw materials, except coffee and bananas. Thanks to these fairtrade ingredients, farmers and workers in the southern hemisphere can sell more under fairtrade conditions and consumers have access to a wider fairtrade range. The stringent Fairtrade standards remain unchanged.

Sustainable cocoa from Honduras

Working closely with our subsidiary HALBA, we are committed to sustainable cocoa from Honduras. In this project, the cocoa is grown according to ecological and social criteria. These include measures to protect the rainforest. Furthermore, the project relies on organic cultivation methods, which impact positively on diversity.

Deciduous trees are also planted on the plantations. These protect the cocoa plants and also enable an additional, long-term income from selling the wood, to cushion fluctuations in the productivity of the cocoa plants. Training, the creation of an infrastructure for downstream processing steps and long-term, fair commercial relationships ensure better living conditions for the local cocoa farmers. The chocolate from this project, which is certified by Bio Suisse and Fairtrade Max Havelaar, has been available under Coop Naturaplan since 2013.

Action no. 188 – With our chocolate, fair distribution begins during production