Today more than ever, consumers want to know where products come from and how, by whom and under what conditions they were produced. The requirements of the Swiss act on declaration of origin, traceability and up-to-date information in online trading are also regularly tightened up. With detailed knowledge of the individual steps in the value chain, we are better able to identify and effectively tackle risks.
Transparent value chains that take into account people, animals and the environment feature prominently as one of eight main projects involved in our multi-year sustainability targets.
For us, this specifically means:
- Traceability and transparency for all own-label brands, to at least the final value-adding processing level.
- All critical raw materials that we use, such as soya and palm oil, satisfy exacting sustainability standards, and we know their origin.
- Animal welfare standards are complied with across our entire meat, milk and egg range.
In 2013, we held our stakeholder forum on the subject of transparency in the value chain. During the forum, it became clear that our stakeholders feel that retail must take responsibility along the entire value chain, but that the specific expectations can vary greatly depending on the stakeholder group and product range involved. We are examining these expectations in great detail within a project group.
In pilot projects we have surveyed the entire value chains for the critical raw materials palm oil and cotton. The pilot projects were undertaken together with external IT providers. As a next step, we will be using the information to implement targeted improvement measures.